Abstract

Assertive behavior is a constructive alternative to manipulation and aggression, so it is important to study the issues related to assertiveness. In theory, it is very important that assertiveness includes the connection between values, attitudes and behavior. This manifests itself in practically important aspects of the social interaction of assertive personalities with others. The tasks of this pilot study are: 
1.    To identify possible links of assertiveness of the individual with the choice of strategy of behavior in the conflict, with communicative self-control, with the degree of her satisfaction with work, marriage and life in general. 
2.    To detect mental differences when comparing the results obtained with similar results of foreign researchers. A total of 421 subjects participated in the study: 228 men and 193 women aged 21-77 years. 

The study reveals the relationship of assertiveness of the individual with the choice of her strategies of behavior in the conflict, with her communicative self-control, satisfaction with work, life in general, and marriage. Most of these links have a different character than those found in foreign studies. However, the results obtained for men and for women are significantly different. In the strategies of behavior in conflict common for men and women are: a positive relationship of assertiveness with such a strategy of behavior in the conflict as rivalry, a negative relationship with the adaptation strategy and a lack of connection with the strategy of cooperation. The average indicator of the choice of the strategy of rivalry in men is statistically significantly higher than that of women, and the average "female" indicators of the choice of the strategy of cooperation and adaptation surpass those in men.
 

Keywords

assertiveness, personality, social interaction, strategies for behavior in conflict, communicative self-control, satisfaction with work, life and marriage, men are women, assertive behavior, satisfaction, foreign research, psychological and socio-psychological qualities