Abstract

The study was conducted to determine level of visitors’ satisfaction in relation to their expectation as it relates to different products and services consumed within Gashaka-Gumti National Park, Nigeria. Fifty nine (59) questionnaires were administered to visitors within the study period. The questionnaire elicits information on their personal data, motivation, expectation and satisfaction. The results showed that 80% of the visitors fall between the ages of 20-29 years, 89.2% is singles, while 86.5% had tertiary education. Sighting of wildlife bird (4.52) had the highest mean value of expectation, followed by ability to enjoy nature in the park (4.49) while limited number of visitors (3.63) had the lowest mean value. Limited number of visitors admitted to the park (4.77) had the highest level of satisfaction, while accessible features for people with disabilities had the lowest mean value. The critical mean value for satisfaction is (3.72), while the perception of staff on visitors’ level of satisfaction indicated that 58.3% opined that the visitors were very satisfied, while none (0%) indicated that the visitors are not satisfied at all (Not at all satisfied) in order to enhance future development of the Park. Regular feedback should be gotten in form of questionnaire or interaction with the visitors to evaluate their opinion about Gashaka-Gumti National Park. 

Keywords

expectation, satisfaction, national park, visitors, environment