Airline booking applications: the case of Ryanair, Easyjet and tap air Portugal
- Aeronautics and Aerospace Open Access Journal
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Ana Barqueira, Rui Quadros, Jorge Abrantes
Abstract
The internet favors direct contact with airline followers: mobile devices, including smartphones, are the ideal platforms to sell without any kind of intermediation. Digital technologies in airlines facilitates the process of acquiring various services including airline tickets which is the main objective. The aim of this study is the mobile applications used by airlines and what are the main differences arising from their use.
Keywords
Airlines, Airline business models, Digital technologies, Mobile devices, Smartphone applications