Leveraging social media for hotel branding, audience engagement, and reputation management: evidence from the hospitality industry
- Open Access Journal of Science
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Hembafan Pius Ogoina,<sup>1</sup> Amaegberi Henry,<sup>2</sup> Shammah Obianuju Jonathan,<sup>3</sup> Aziba-anyam Gift Raimi<sup>4</sup>
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Keywords
social media, hotel marketing, consumer behavior, reputation management, influencer collaboration, user-generated content, visual content, promotional offers, audience engagement, brand identity
