In today's era of digital transformation, fashion is undergoing significant changes in multiple aspects such as design, pop culture, fashion production, and the communication process. The basis of this transformation is formed by artificial intelligence. Artificial intelligence is introducing positive innovations in terms of efficiency, while also strengthening infrastructure efforts to reduce environmental impact. It uses resources in an efficient and sustainable manner. In this sense, it is also creating more meaningful, data-driven communication dynamics that will contribute to the design and production process which is in line with consumer expectations.
AI-supported algorithms not only optimize excess stock and storage in management but also optimizes the use of fabrics and accessories in fashion design. This advancement strengthens environmentally friendly communication with consumers also providing personalized design recommendations. With this understanding, AI contribution to sustainable fashion by transforming consumer relations through research on design and the production process generates significant benefits to the product life cycle. Design tools shaped by artificial intelligence are crucial in achieving sustainability goals. At the same time, the impact of using artificial intelligence-based tools for communication strategies has on environmental responsibility and sustainability in the fashion industry is being evaluated.
Today, the development and change of digital technologies such as AI are driving a profound and rapid transformation in fashion both as a culture and an industry. This change comes not only in terms of product design and manufacturing but also in terms of communication. How the industry engages with its consumers has changed.The way we can now interact with and receive consumer behavior, feedback in production process, and the capacity for personalization in design are leading to a new perspective on design and consumer communication at every level of the fashion industry. These efforts are integrating with the goals of “sustainability,” which is an important to this transformation, to minimize negative environmental impacts also as viewed by the consumer.
This study aims to examine the impact and role of artificial intelligence on sustainable fashion design and consumer communication; it discusses the technological transformation of the fashion industry, design, production processes, efficient and sustainable approaches to resources, and communication dimensions through a literature review.