This research attempts to identify the high-valued and high-quality product range of the second-largest apparel export country in the world to carry the growth forward and interest of their market. The ultimate purpose is to explore necessary advancement and limitation of existing practice including training, knowledge, technology, research and strategies in terms of production and export of high end fashion. This study used a secondary research approach to collect and examine information from the manufacturing industry, buying houses, trade associations, news outlets and scholarly publications to identify the underlying dynamics of production, export market, worth and prospects. Authors analyzed two types of products (Woven, Knit) industry of Bangladesh to evaluate the pattern of the high-end fashion category. The findings indicated that in contrast with China and Vietnam, in Bangladesh (a) the emergence of production and export high valued products abroad for greater interest. More Advanced Production of Fabric and Apparel stage, (b) the industry can establish the latest technology, layout and skilled manpower to meet the desired product range through research and development. Internationalization (c) of the national brand's product range could play a vital role in enhancing competitiveness besides the basic apparel export. The number of destinations for apparel products could change the ranking of Bangladesh. Findings indicate that Bangladesh exports basic apparel products (90%) to the global brand and stood second position in the world ranking. Therefore, manufacturers are advised to consider the business strategies of close competitors and develop their own pricing and merchandising strategies to maintain their supremacy as high-end product producers in the international market. This study addressed the scope of development for the industry for high-end production. The results revealed some unique aspects of merchandising strategies.