Leveraging social media for hotel branding, audience engagement, and reputation management: evidence from the hospitality industry

: Open Access Journal of Science
: Hembafan Pius Ogoina,¹ Amaegberi Henry,² Shammah Obianuju Jonathan,³ Aziba-anyam Gift Raimi⁴

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social media, hotel marketing, consumer behavior, reputation management, influencer collaboration, user-generated content, visual content, promotional offers, audience engagement, brand identity

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Leveraging social media for hotel branding, audience engagement, and reputation management: evidence from the hospitality industry

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