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Hybrid digital fashion illustration: techniques and innovations in the contemporary fashion design process


Journal of Textile Engineering & Fashion Technology
Md Ahshan Habib,1 Sornali Akter,1 Fahima Akter,1 Bashir Ahmed2

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Abstract

The evolution of digital technologies has given rise to hybrid fashion illustration, blending traditional hand-drawn imagination with advanced digital media platforms. This study examines the specific techniques and innovations defining hybrid illustration and their measurable influence on the contemporary fashion design process. By integrating Adobe Photoshop, Adobe Illustrator, and CLO3D, this research establishes a workflow that enables enhanced color rendering, precise fabric simulation, and three-dimensional garment visualization. The results demonstrate that this hybrid workflow significantly improves performance, reducing technical flat production time by 50% and accelerating the prototyping phase from several days to mere hours. Crucially, the approach contributes to sustainability by virtually eliminating the need for multiple physical samples, thereby minimizing material waste. Beyond efficiency, the findings indicate that digital integration facilitates enhanced collaboration across global supply chains. However, the study also addresses challenges, such as the potential decline of foundational hand-drawing skills in fashion pedagogy. This research concludes that hybrid digital fashion illustration is a transformative practice that bridges traditional craftsmanship with modern innovation, offering a more sustainable and efficient future for both professional design and education.

Keywords

hybrid fashion illustration, digital fashion illustration, adobe photoshop, adobe illustrator, CLO3D, innovation, sustainability, fashion design process

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